Wrangler

(Men & Women)

Wrangler was started in 1947 by Blue Bell, a denim manufacturing company with a simple ambition; to create the world's best five pocket jeans. The Wrangler 7 icons are established which include; the watch pocket, W stitch, the patch, rope logo, reverse fully felled yoke, flat rivets and seven belt loops. By 1973 Wrangler jeans became an icon of youth culture synonymous with teenagers all over the world. This saw the brand introduce more cuts, styles, washes, treatments and denim innovations than ever before. 

Trends may have come and gone since, but Wrangler's focus has remained the same; it's all about the jeans. A non-compromising position, giving Wrangler its iconic status.

In 2003, Wrangler Australia was launched; designed by a small devoted team in Melbourne who work hard to bring you great quality denim and clothing. Working alongside the worlds best denim suppliers who uphold high ethical standards of practice to bring you heritage inspired collections. 

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