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G Star

G-Star is designer denim for everyone.

G-Star is widely recognised for the way that they promote the inherent beauty of denim — creating washes and treatments that bring out its unique characteristics and qualities, individual to each piece.

Their philosophy has always been, 'Just the Product' — drawing on the simplicity of raw, untreated denim to create beautiful, wearable and desirable material. Incorporating high-level craftsmanship with streetwear edge, G-Star carved out their distinctive denim silhouette by adopting an architectural, 3D approach to the construction of denim.

G-Star denim tells the story of real, raw material.


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