NEUW denim was founded on the concept of 'Vintage Revision'. Originally named Nieuwlandstraat, after the street in Brussels where it all began, this was soon shortened down to NEUW, creating the brand we all know and love today.
Boasting an impressive vintage denim collection of over 2500 items (some dating as far back as the late 1800s), each pair of NEUW jeans is inspired by different elements of vintage designs, adding a story and substance to everything they craft.
Most notably, on every pair of NEUW jeans you'll find a fob ring that hangs from the front right belt loop - in memory of designer and founder Par Lundqvist’s beloved fob watch, gifted to him by his grandfather.
NEUW Denim’s ‘vintage revolution’ design philosophy adapts traditional silhouettes into beautifully crafted, contemporary denim like no other.