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Wrangler was born in 1947 by a denim manufacturing company with a simple ambition; to create the world's best five pocket jeans. Thus, the ‘Wrangler 7’ were established; the watch pocket, the W stitch, the patch, the brope logo, the reverse fully-felled yoke, the flat rivets and the seven belt loops.

By 1973, Wrangler jeans became an icon of youth culture - synonymous with teenagers all over the world. This saw the brand introduce more cuts, styles, washes, treatments and denim innovations than ever before.

Trends may have come and gone since, but Wrangler's focus has remained the same; it's all about the jeans - working alongside the world's best ethical denim suppliers to bring you heritage inspired collections.


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